JOIN OUR #STAYSHADYFORACHANGE CAMPAIGN!
Buy A Hat Give A Hat.
As part of our #StayShadyForAChange Campaign, we are donating a sun protective hat to a child with albinism in Tanzania for every hat you buy! The more #SHADY hats we sell, the more awareness against skin cancer we can spread, and the more kids in need we can help!
What is Albinism?
Albinism is a genetic condition that reduces the production of melanin in our bodies. As you know, melanin is what gives color to our skin, therefore reduced melanin levels in people with Albinism will result in the absence of pigment in skin, hair and eyes.
Because of their skin color, people with albinism in Tanzania live under constant fear of deadly discrimination and harassment. There is an ancient belief among local witch doctors that body parts of people with albinism bring wealth and good luck and are therefore used in magical potions and charms.
Witchcraft and discrimination is not the only struggle for people with albinism in Tanzania, but they also live under constant fear from the sun: their biggest enemy.
Since melanin works as our body’s first defense against the sun’s rays, a lower level of melanin means more skin damage from sun exposure. In Tanzania, where its sunny almost every day of the year, 100% of children with albinism will show signs of skin damage by the age of 10 and only 2% of these kids will live to be 40 years old.
How can you help?
We have partnered with Under The Same Sun (UTSS) to help kids with albinism #StayShady. UTSS is a great organization that helps people with albinism live a better life.
Please visit their website to learn more about the great work they do and join our #StayShadyForAChange Campaign today to help a kid in need!
Remember: For every hat you buy, you will help a kid with Albinism in Tanzania #STAYSHADY!
Hope to see you #StayShadyForAChange!